We have designed and continue to enhance a tailored website for Ginger Leadership Communications, a global leader in leadership communication. The platform offers dedicated courses and programmes for enterprise businesses.
The challenges we needed to address centered around improving several key areas of their website.
United Kingdom
Leadership Communications
Web Design & Development
WordPress
Digital Habitat provided a full-service, bespoke solution tailored to address Ginger’s needs:
• Custom Web Design: Created an intuitive, aesthetically pleasing design that adhered to Ginger’s brand guidelines.
• Fully Responsive Website Development: Built a fully responsive website, ensuring smooth and fast performance on both desktop and mobile devices.
•Integrations: Integrated various 3rd parties eg. PipeDrive for seamless customer relationship management (CRM), enhancing lead management and sales processes.
We started with a detailed consultation to understand Ginger’s objectives, finalized the project scope, and formalized our engagement to ensure alignment and set expectations.
We created and refined Figma prototypes to visualize and finalize the design, ensuring it aligned with Ginger’s brand guidelines and project goals.
We developed the website using WordPress and custom code, integrating PipeDrive and implementing the design to meet Ginger’s specifications and enhance functionality.
We conducted comprehensive testing to ensure all features functioned correctly, including functional, performance, and cross-browser testing.
We performed a final audit, refined the infrastructure to optimize performance, and implemented the website into production for live use.
We provide ongoing maintenance and continuous development to ensure the website remains updated, performs well, and adapts to evolving needs.
The fully responsive design significantly enhanced user experience, particularly on mobile devices, leading to increased visitor engagement. Site performance improved with faster load times and fewer technical issues, contributing to a smoother overall experience.
• Increase in Traffic: Significant growth in site traffic due to improved SEO and performance optimization.
• Improved Conversion Rates: Enhanced user experience has led to higher conversion rates, turning more visitors into qualified leads.
• Boost in Lead Generation: The site’s improved performance, particularly on mobile devices, contributed to increased sales and better engagement with prospects.
