CASE STUDY

Kabinet Brewery

This project demonstrates how collaboration between Digital Habitat and Grumpy Dev led to a successful digital transformation for Kabinet Brewery. By leveraging a combination of WooCommerce and thoughtful design, we delivered a scalable, high-performing e-commerce platform that helped the brewery expand its global reach, optimize its checkout process, and drive organic traffic growth.

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kabinet brewery laptop
The Challenge

Modern solution to scale online presence

Kabinet Brewery faced limitations with their outdated e-commerce platform, which affected both user experience and business growth. They needed a modern solution to scale their online presence and reach a global audience. The key challenges were:

  • Outdated and inefficient checkout process
  • Slow website performance impacting user experience
  • Lack of multi-language support for international customers
  • Poor SEO, limiting organic traffic growth
  • Transitioning from an old platform to WooCommerce
Country

Serbia

Industry

Brewery / Restaurant

Our engagement

Web Design & Development

Platform

WordPress + WooCommerce

kabinet homepage
The Solution

Bespoke Solution

Digital Habitat partnered with Grumpy Dev, a Belgrade-based development company, who outsourced the Kabinet Brewery project to us for expert assistance. Together, we crafted a high-performing e-commerce site using WordPress and WooCommerce, focusing on delivering a smooth user experience across multiple languages.

Key Project Components:

  • Multi-language Support: By implementing the WPML plugin, we built a flexible multilingual store, allowing Kabinet Brewery to cater to their international customers with ease.
  • Performance Optimization: Through image optimization and caching solutions, we ensured that the site performed optimally, despite being hosted on shared hosting.
  • Payment Gateway Integration: We integrated the Banca Intesa payment gateway to ensure smooth, secure payment processing, enhancing user trust and satisfaction.
  • Figma to WordPress Conversion: Our team translated the client’s design mockups from Figma into a fully functional, responsive WordPress website, maintaining brand consistency across devices.
  • SEO Enhancement: On-page SEO strategies were integrated into the site’s structure, helping Kabinet Brewery increase its visibility in search engine results and drive more traffic.

What was our process

  • 1. Discovery and Planning

    We conducted an in-depth analysis of Kabinet Brewery’s existing platform, identifying pain points and key requirements for the new e-commerce site.

  • 2. Design Translation

    We collaborated with the client to translate Figma designs into a fully responsive and brand-consistent WordPress site.

  • 3. Multilingual Setup

    We implemented the WPML plugin to ensure seamless multi-language functionality, allowing the brewery to cater to international markets.

  • 4. Performance Optimization

    Through caching solutions, image optimization, and shared hosting enhancements, we improved the overall speed and user experience of the website.

  • 5. Checkout and Payment Integration

    We streamlined the checkout process and integrated Banca Intesa’s payment gateway for secure and efficient transactions.

  • 6. Testing and Deployment

    After thorough testing across devices, we migrated the site to a production environment, ensuring a smooth transition and ongoing support.

The Results

Impact & Success

The partnership between Digital Habitat and Grumpy Dev yielded significant results for Kabinet Brewery:

  • Streamlined Checkout Process: The revamped checkout system reduced cart abandonment by 25%, directly increasing conversions and sales.
  • Performance Gains: Optimized performance decreased page load times by 40%, leading to an improved user experience and higher SEO rankings.
  • Global Expansion: The multilingual setup allowed Kabinet Brewery to break into new international markets, resulting in a 30% increase in global traffic within the first three months post-launch.
  • SEO Growth: With on-page SEO improvements, Kabinet Brewery experienced a 20% increase in organic traffic, improving their search rankings and overall brand visibility.
kabinet devices