Case studies
Projects built for practical business outcomes.
A tighter view of the work we would put in front of a serious buyer first: stores, websites, and product builds where delivery quality changed the result.
Shipped work
What was shipped and why it mattered
Not vague transformation language. Real launches, UX changes, and delivery decisions that improved the outcome.
Commercial bias
WordPress, Shopify, and practical product delivery
The work leans toward stores, websites, and product systems that need to perform in the real world, not just look polished in a deck.
Proof over fluff
Case studies structured around outcomes, not decoration
The point is to show decision quality, execution quality, and business usefulness clearly enough that a serious buyer can evaluate the work.

Casha Cashmere - Shopify launch for a premium cashmere brand
A Shopify launch for Casha Cashmere, combining premium storefront implementation, refined UX, and strategic support for a luxury cashmere poncho brand.

Dream Catcher – Interpret your dreams with ease
Dream Catcher AI Unlock the hidden meanings behind your dreams with our AI-powered dream interpretation app. Combining advanced artificial intelligence with the timeless wisdom…

FitPulse – mobile app for personal coaches
A cross-platform mobile app for personal trainers, combining workout management, scheduling, branding, and a white-label path for fitness businesses.

Kabinet – Brewery & Restaurant
A WooCommerce e-commerce build for Kabinet Brewery, focused on multilingual shopping, checkout reliability, performance, and a scalable product experience.

Ginger – Leadership Communications
A tailored website for Ginger Leadership Communications, improving mobile UX, performance, integrations, and course presentation for enterprise audiences.

Portfolio for an independent photographer
A clean WordPress portfolio for independent photographer Elena Ginzbourg, designed to keep her images central while making the site easy to manage and update.